Rebecca L. Cooney, M.S. is a professional communicator with more than 25 years of strategic communication experience in conceptual design, implementation, monitoring and metrics of comprehensive integrated projects and campaigns for traditional media and digital platform initiatives. In addition to her ongoing activities in industry, she is a Clinical Associate Professor of Strategic Communication with an emphasis in public relations and digital media and serves as the Director of Murrow Online Programs for The Edward R. Murrow College of Communication at Washington State University (WSU).