Welcome to the Revolution! In Higher Education Professors agree that:
Interest, Engagement, Retention and Enjoyment for today’s digitally native university students is a challenge. The traditional way of reading, lecturing, quizzing is not effective; they don’t read, and don’t retain. So, at the end of the semester, what have we taught of learned? But yet the higher education community persists with using and assigning lengthy, verbose texts which have little or no relevant connection to the real world. Why? Because they have no alternative if they want a core document that follows the curriculum. Do students read it? No. Rather, they wait for the professor to enlighten them as “the sage on the stage.” Do students retain the learning after finishing the course? Very little of it, if any. Now, there is a choice.

Welcome to “The Way of the Unicorn: Strategies and Principles for Successful Marketing (and Execution) in a Connected World” A digital, totally interactive learning system for strategy and marketing courses of all levels that replaces the textbook with the Playbook, replaces reading with thinking. Every facet of the Playbook involves the student’s own intelligence and their own experience as the main avenue of learning. The student is involved in the subject from the get-go. So when they come to class, they already get it. The class invites them to share and participate, which cements their learning. Much more interesting, engaging and meaningful to students; Easier and better results for instructors. Is that Possible? Students surveyed in the initial semesters say a resounding Yes. As Ben Franklin said, "Tell me and I forget. Teach me and I remember. Involve me and I learn."