Michael Serwetz is a global marketing and retail veteran with a career spanning more than five decades and over 30 countries. He has held leadership roles at iconic organizations including Federated Department Stores, Levi Strauss (where he became the youngest-ever General Merchandise Manager of Womenswear) and Joe Boxer, where he helped grow the brand from $15 million to over $70 million. He spent a decade living and working in Hong Kong and Shanghai, running his own wholly-owned foreign enterprise and building a profitable international sourcing business. Now based in Trenton, NJ, Michael channels that breadth of experience into teaching, consulting, and entrepreneurship, serving as an adjunct professor at NYU and FIT, co-founding the lifestyle brand Lotus & Michael, and authoring both marketing playbooks and two memoirs on global business and culture.