In this course, students will gain an understanding and appreciation for design as a discipline and refine their aesthetic eye. Students will learn the building blocks of design including the distinction between elements and principles and determine their application in a variety of environments and visual presentations. Students will not only learn how to articulate their ideas using design language and terminology, but will also gain an understanding of the art of visual communication using industry standard Adobe Photoshop software. Students will explore the senses and how they can be utilized to influence human interaction and experiences through our design choices. This publication is designed to guide students as they master how to leverage the power they have to influence others by flexing their creativity and problem solving skills to produce designs that make a difference!
CHAPTER 1 Introduction: Learning How to See
- Artist Introduction: Carrie Moradi
CHAPTER 2 What are Design Aesthetics and Who Uses Them?
- 2.1 Where Did It All Begin?
- 2.2 The Main Players
- 2.3 How Designers Work Together
CHAPTER 3 Why Design Matters
- 3.1 Approaches to Design
- 3.2 Design Can Be Revolutionary
CHAPTER 4 Leading Software for Design
- 4.1 What is Computer Aided-Design?
- 4.2 2D and 3D CAD Software Industry Leaders
- 4.3 What is Adobe Creative Cloud?
CHAPTER 5 Navigating Adobe Photoshop
- 5.1 Why Adobe Photoshop Is the Place to Start!
- 5.2 Navigating the Adobe Photoshop Interface and Platform
- 5.3 Adobe Photoshop Frequently Used Basic Design Tools
CHAPTER 6 Navigating Photoshop: Advanced Techniques
- 6.1 Overview of Key Advanced Techniques
- 6.2 Adobe Photoshop Industry Application: Visual Catalogue
CHAPTER 7 The Elements and Principles of Design
- 7.1 Line
- 7.2 Space
- 7.3 Shape
- 7.4 Form
- 7.5 Light
- 7.6 Color
- 7.7 Texture
- 7.8 Pattern
CHAPTER 8 The Principles of Design
- 8.1 The Principles of Design
CHAPTER 9 Our Senses, Aesthetics and the Spatial Experience
- 9.1 Olfactory
- 9.2 Auditory
- 9.3 Sensory Branding and the Combined Experience
CHAPTER 10 Conclusion: How to Go Beyond
- Artist Conclusion: Carrie Moradi