Chapter 1: What is Marketing

Chapter 2: Strategic Planning for Competitive Advantage

Chapter 3: Ethics and Social Responsibility

Chapter 4: The Marketing Environment

Chapter 5: Developing a Global Vision

Chapter 6: Consumer Decision Making

Chapter 7: Business Marketing 

Chapter 8: Segmenting and Targeting Markets

Chapter 9: Marketing Research

Chapter 10: Product Concepts

Chapter 11: Developing and Managing Products

Chapter 12: Services and NonProfit Organization Marketing 

Chapter 13: Supply Chain Management and Marketing Channels

Chapter 14: Retailing

Chapter 15: Marketing Communications 

Chapter 16: Advertising, Public Relations and Sales Promotion

Chapter 17: Personal Selling and Sales Management

Chapter 18: Social Media and Marketing 

Chapter 19: Pricing Concepts