Introduction to Marketing
ISBN
9781644960554
Edition
1
Copyright
2019
Product Format
GRLContent
Price
$68.25
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Table of Contents
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Environment
Chapter 3: Consumer Behavior
Chapter 4: Segmentation, Targeting, and Positioning
Chapter 5: Marketing Research
Chapter 6: Offering and Branding
Chapter 7: Pricing
Chapter 8: Supply Chain Management and Retailing
Chapter 9: Marketing Communications
Chapter 10: Marketing Strategy
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