Module 1: Marketing Overview and the Marketing Environment

• Chapter 1: Introduction to Marketing
• Chapter 2: Ethics and Competition

Module 2: Ethics and Competition

• Chapter 3: Ethics and Responsibility
• Chapter 4: Strategy, Planning, and Competition

Module 3: Retailing, Wholesaling, and Pricing

• Chapter 5: Retailing and Wholesaling
• Chapter 6: Pricing

Module 4: Consumer Behavior, Segmentation, and Targeting

• Chapter 7: Consumer Behavior
• Chapter 8: Segmenting and Targeting

Module 5: Marketing Research and Marketing Databases

• Chapter 9: Marketing Research
• Chapter 10: Marketing Databases

Module 6: Marketing Law and Packaging and Labeling

• Chapter 11: Marketing Law
• Chapter 12: Packaging and Labeling

Module 7: Product Concepts and Product Classifications

• Chapter 13: Product Concepts
• Chapter 14: Product Classifications

Module 8: Brand Management and Product Management

• Chapter 15: Brand Management
• Chapter 16: Product Management

Module 09: New Product Development and Supply Chain/Logistics

• Chapter 17: New Product Development
• Chapter 18: Supply Chain/Logistics

Module 10: Services Marketing and Not-for-Profit Marketing

• Chapter 19: Services Marketing
• Chapter 20: Not-for-Profit Marketing

Module 11: Direct & E-Marketing and Business to Business

• Chapter 21: Social and E-Marketing
• Chapter 22: Business to Business

Module 12: International Marketing, Advertising, and Public Relations (PR)

• Chapter 23: International Marketing
• Chapter 24: Advertising and Public Relations (PR)

Module 13: Personal Selling and Sales Management

• Chapter 25: Personal Selling
• Chapter 26: Sales Management

Module 14: Communication Process and Promotional Strategy

• Chapter 27: Communication Process
• Chapter 28: Promotional Strategy