Principles of Marketing from a Biblical Perspective
Product Details
Author(s): Leon C Chickering, Alan Christopher, Jason Geesey
ISBN: 9781644966372
Edition: 1
Copyright: 2021
Available Formats
Format: GRLContent (online access)
$84.00
Overview of
Principles of Marketing from a Biblical Perspective

Table of Contents
Chapter 1 Using Marketing to Get a Competitive Advantage
Chapter 2 What Is Marketing Strategy?
Chapter 3 Segmentation and Targeting
Chapter 4 Consumer Behavior and Decision Process
Chapter 5 Marketing Research
Chapter 6 Product
Chapter 7 Price
Chapter 8 Place
Chapter 9 Promotions
Chapter 10 Marketing Analytics
Chapter 11 Financial Analysis and Marketing
Chapter 12 Ethics and Corporate Social Responsibility
Chapter 13 Social Media and International Marketing