Chapter 1 Using Marketing to Get a Competitive Advantage

Chapter 2 What Is Marketing Strategy?

Chapter 3 Segmentation and Targeting

Chapter 4 Consumer Behavior and Decision Process

Chapter 5 Marketing Research

Chapter 6 Product

Chapter 7 Price

Chapter 8 Place

Chapter 9 Promotions

Chapter 10 Marketing Analytics

Chapter 11 Financial Analysis and Marketing

Chapter 12 Ethics and Corporate Social Responsibility

Chapter 13 Social Media and International Marketing