Chapter 1 Using Marketing to Get a Competitive Advantage
Chapter 2 What Is Marketing Strategy?
Chapter 3 Segmentation and Targeting
Chapter 4 Consumer Behavior and Decision Process
Chapter 5 Marketing Research
Chapter 6 Product
Chapter 7 Price
Chapter 8 Place
Chapter 9 Promotions
Chapter 10 Marketing Analytics
Chapter 11 Financial Analysis and Marketing
Chapter 12 Ethics and Corporate Social Responsibility
Chapter 13 Social Media and International Marketing