An Introduction to Business: With an Alaskan Perspective
Product Details
Author(s): Mark Young
ISBN: 9781644964026
Edition: 1
Copyright: 2020
Available Formats
Format: GRLContent (online access)
$94.50
Overview of
An Introduction to Business: With an Alaskan Perspective
This eBook is the result of many years of teaching and experience working in business and being a small business owner. It is also the result of the many people I have had the pleasure of working with or getting to know throughout my business life. I will do my best to identify individuals and or organizations that have shaped my views and philosophy about business.
One of my greatest sources of inspiration, and the primary reason I wrote this eBook, has been the students I have had the pleasure to advise and teach over the years. Thank you for being intellectually curious and for asking thoughtful questions. I would also like to acknowledge the tremendous amount of support that the University of Alaska Fairbanks eCampus has provided me, particularly Janene and Nathan, instructional designers that were instrumental in the re-visioning of this course. I would also like to thank the awesome folks at Great River Learning, Mary, Jordan, and Sarah for their continued guidance and support throughout this process.
Alaska businesses have also been a source of inspiration. As you will soon see, each chapter begins with an Alaskan Business Perspective. I would like to thank each and every one of these individuals and organizations for the contributions they make to the local, state, national, and global economy. From small business owners, like BJ Yanuchi, to the Alaska Seafood Marketing Institute, the impact Alaskan businesses make on the economy is substantial.
It is my hope that at all times during this course you can look back on each and every section and find some aspect that you can relate to in your own lives. Business, just like the natural world, is an ecosystem. If we operate in a manner that appreciates the triple bottom line of people, planet, and profit, we will not only serve ourselves, but our friends, peers, and communities in a sustainable manner. It is with this that I give you the charge to think big and bold, and for you to say that this was one of the most relevant courses you have ever taken.
About the Author
Mark Young
Mark Young is an Associate Professor and the Department Chair of the Applied Business and Applied Accounting program at the University of Alaska Fairbanks Community and Technical College. He holds a Bachelor of Arts in Fisheries from the University of Alaska Fairbanks and a Master of Science degree in Business Organizational Management from the University of La Verne.
Professor Young began his career with the University of Alaska system as the Director of Industrial Technology and Training for Prince William Sound Community and Technical College in Valdez, Alaska. From 2007 to 2012, he was the Coordinator of Northern Military Programs for the University of Alaska Fairbanks Community and Technical College.
Professor Young has worked for the United States Air Force as the Director of Education and Training and the Director of Marketing and Commercial Sponsorship for the 354th Fighter Wing. In addition, he is retired from the 168th Air Refueling Wing, Alaska Air National Guard. For many years Professor Young was a small business owner, running a commercial fishing charter operation out of Valdez, Alaska.
Professor Young teaches courses in small business planning and management as well as marketing and introductory business courses. His interests are in sustainable venturing and natural resources, particularly fisheries. In 2018 Professor Young was named a Salmon Fellow with the Alaska Humanities Forum.
Professor Young, and his wife, have lived in Alaska for 26 years. They have two grown sons, and two very rambunctious Australian Shepherds. The family enjoys getting out and exploring all that Alaska has to offer.
Table of Contents
1. The Evolution of Business
2. Ethics and Corporate Social Responsibility: People, Planet, and Profit
3. Economics: Resources and Scarcity
4. Types of Business Ownership: Which One is Right for Your Business?
5. Entrepreneurship, Is It Right For You?
6. Organizational Management: Leadership and Organizational Structures
7. Human Resource Management: Recruiting to Separation
8. The Accounting and Financial Management
9. Consumer-Determined Marketing: Managing Consumer Relations
10. The Marketing Mix: Product, Place, Promotion and Price