Introduction to Marketing
Product Details
Author(s): Marc Duncan
ISBN: 9781644960844
Edition: 1
Copyright: 2019
Available Formats
Format: Card w/Access Code for GRLContent
$99.75
Overview of
Introduction to Marketing

Table of Contents
1 Defining Marketing and the Marketing Process
2 Developing Business and Marketing Strategies
3 Factors Affecting Buying Behavior
4 Segmentation, Targeting, and Positioning
5 Product
6 Price
7 Supply Chain Management
8 Promotion Development and Integrated Marketing Communications Plans
9 Branding
10 The Internet and Digital Marketing: Online Marketing, E-Marketing, and Digital Marketing
11 Marketing Research
12 Corporate Social Responsibility and Ethical Business Practices
13 Financial Analysis and Marketing
14 Implementation, Metrics, and Controls