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Chapter 1: Strategic Communication and Writing Overview
Chapter 2: The Writing Process
Chapter 3: Style
Chapter 4: Hard News Structures and Leads
Chapter 5: Soft News
Chapter 6: News Releases and Media Kits
Chapter 7: Writing for the Web
Chapter 8: Other Media Writing
Chapter 9: Gathering Information
Chapter 10: Recognizing Our Pluralistic Society
Chapter 11: Communicating Crises
Chapter 12: The Future